Go Daddy’s SSL Certificate business has been growing at a rapid pace. Respected analyst firm Netcraft LTD announced Go Daddy’s overall SSL market share has grown four times faster than VeriSign’s during the past year.

In fact, in September, Netcraft projected Go Daddy to pass long-time market leader VeriSign in less than 18 months. Now, Go Daddy is fueling its speedy growth with even lower pricing.

Go Daddy is now offering its EV SSL Certificate for $99. The identical security level through VeriSign costs more than $1,400.

SSL certificates provide server-to-browser-encryption, a padlock icon and “https” prefix to secure a Web site. An Extended Validation (EV) SSL certificate provides all this, plus gives Web site visitors extended reassurance a site is legitimate, including a more stringent vetting process and a browser bar that turns ‘green,’ signaling the site is “good to go.” Go Daddy’s EV SSL Certificates give consumers these benefits for significantly less than competitors.

“The reason for our growth is simple - our customers are smart enough to know they can get a world-class SSL Cert without having to pay through the roof,” said Go Daddy CEO and Founder Bob Parsons. “You could purchase 14 Go Daddy Certificates for the same price as a single VeriSign Cert, not to mention the great support our customers enjoy.”

In addition to the price and service advantages, Go Daddy’s EV SSL Certificates include an unlimited server license - only one EV SSL certificate is needed “per domain,” not “per server” like others. This can save Go Daddy customers significant time and money, while allowing them to focus on the business of serving their customers.

Go Daddy EV SSL Certificate customers also have the added bonus of securing their site instantly with a standard SSL certificate, which provides ‘peace of mind’ during the EV SSL certificate verification process.

With so-called Cyber Monday, the Monday after Thanksgiving, less than two weeks away, online security is as important as ever. In fact, shoppers are expected to spend $44.7 billion online this year during November and December [2]. This means merchants need to provide a secure shopping environment. Go Daddy’s EV SSL Certificate is the most efficient way to accomplish this.