Getting listed in the search engine is the first step to the success of your web site. Considering about 85% of the people use search engine to look for the information they want, if your web site can be listed in the results with a higher position, you can image that a lot of potential free and high quality traffic will be driven to your site. But this is too beautiful to think about before your site is found by the search engines, since after it, you will still have a lot of work to do.

What's Reciprocal Links

A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Since the inbound link is a very important factors when the search engines decide the ranking of web site in the search results, a lot of webmaster use reciprocal link to get some inbound links. So, won't be surprised when seeing full of links in a "partners" or "resources" page of the web site.